VideoMy and the ITAs are excited to welcome James Ellis (USA) to Australia for the very first time.
This is not a keynote.
It’s an interactive, half-day Master Class where James works with you to build the foundations of a talent strategy that stands up in today’s competitive hiring market.
Known for his wit, humour and refreshingly honest approach, James will help you understand what it takes to become a genuinely choosable employer among the talent you actually want to attract.
What You’ll Learn
Throughout the afternoon, James will challenge conventional thinking around employer branding and talent attraction, providing practical frameworks you can immediately apply within your organisation.
Build Your Talent Brand Promise
Discover the compelling, authentic reason the right candidates choose your organisation.
This isn’t about perks, benefits or office ping-pong tables. It’s about identifying the real differentiator that influences talent decisions.
Reposition Talent Acquisition as a Growth Engine
Learn how to shift talent acquisition from being viewed as a cost centre to becoming a strategic driver of business growth.
This change in perspective impacts how you hire, budget and influence key stakeholders.
Develop a Distinct Employer Brand Identity
Create and activate a unique employer brand in weeks, not months.
No unnecessary complexity. Just practical strategies that work.
Leave With an Actionable Framework
This is a collaborative workshop, not a lecture.
You’ll leave with a clear framework developed throughout the session, giving you a practical roadmap for implementation.
Who Should Attend?
This Master Class is designed for:
Talent Acquisition Leaders
HR Directors
Employer Brand Managers
People & Culture Leaders
Recruitment Marketing Professionals
If you’re looking for a quick fix, this isn’t it.
If you’re ready to build a talent strategy that genuinely contributes to business growth, this workshop is for you.
Event Details
Location
750 Collins Street, Melbourne
Date
Wednesday 2 September 2026
(The day before the ITAs Awards Night)
Time
1:00pm – 5:00pm
Networking
Drinks and nibbles will follow the session.
Tickets Are On Sale Now
Hosted by VideoMy in partnership with the ITAs.
About James Ellis
James Ellis is one of the world’s leading employer brand authorities.
A speaker, podcaster, practitioner and bestselling author, James has spent more than 15 years helping organisations improve how they attract and retain talent.
He is the author of four influential books, including:
Becoming Choosable
Talent Chooses You
Based in Chicago, James has presented at some of the world’s largest talent and employer branding events, delivering practical insights and frameworks that audiences can implement immediately.
His latest bestseller, Becoming Choosable, offers a practical and slightly contrarian perspective on how talent strategy can become a genuine driver of business growth.
Don’t miss this rare opportunity to learn directly from one of the most respected voices in employer branding and talent strategy.